Instagram has evolved from a “cool” little social media to a “ powerful marketing platform. ” Sine it has more than 2 billion monthly active users, this is desirable for content creators to make money through brand sponsorships. If you’re looking to get sponsored on Instagram, this comprehensive guide will reveal everything you need to know.
Why Brands Are Sponsoring Instagram Influencers
There is big money being spent by brands on influencer marketing, because it’s effective. Rather than shelling out millions on fancy pants advertising, brands now want relatable peeps who can speak to a niche audience. As an Instagram influencer, you can team up with the brands you love and make some money promoting companies’ products — or services on the platform.
Specify Your Niche and Audience
Before contacting brands, you have to narrow down your niche. If you are a fitness or beauty or fashion or travel or food person, keep those themes consistent. Focusing on this aspect enables you to gain a well-targeted audience that believes in your content.
And of course, accurate demographic information about your audience—such as their age, location, interests and gender—makes it all the easier to pitch when the time is right. Companies seek simply for influencers to spread their message to the appropriate audience of potential buyers.
Tip:
Leverage. 5 Instagram Analytics Tools To Work With For 2021 SEO: Use Instagram Insights. It gives you valuable data that reinforces your sales sponsorship pitch.
Optimize for Instagram Profile With Everyone having a Android or Iphone now a days, Instagram is the best channel to use to re market.
In order to draw sponsors, your profile must be professional, eye-catching, and on-brand. Here’s what you should write:
Quality profile photo (You, logo if you brand)
An interesting but informative bio that tells a bit about you whose shows you how to do it would be great
A link to your website, work samples, or media kit
Cover highlights to highlight previous collaborations or categories of content
Envisioning the aesthetics Pluses of having a visually strong feed: having the same filter, color scheme, same level of photo quality all resulting in an overall similar look to your feed.
Develop Valuable and Compelling Content
Regularly publishing good content is the foundation of securing sponsorships. Aim for strong visual, caption and storytelling. Brands want signs that you can integrate their products in creative ways that look realistic.
It’s not the number of followers, but the amount of engagement. The more your followers like, comment, save and share your posts, the more likely brands are to find and notice you. To boost engagement:
Use relevant hashtags
- Post at optimal times
- Engage with your followers by replying and DMing
- Engage with Instagram Stories, Reels, and Lives often
- Gain Followers in an Organic Way
You don’t necessarily need to have millions of followers to get sponsored, but some sort of follower base can’t hurt. Micro-influencers (5K–100K followers) generally receive sponsorships due to their high engagement and your trust their followersu.
Here’s how to grow your instagram traditionally:
- Team up with other influencers
- Run contests and giveaways
- Write frequently (at least 3-5 times per week)
- Take advantage of what’s trending, and ride those hashtags
- Interact with other niche related accounts
- Build a Strong Personal Brand
Your unique brand is how you separate yourself. It mirrors your tone, style and what you value most. No matter whether you’re funny, inspirational or educational, keep it consistent, across all your content.
Trust, as a brand attribute, is also created people through a brand and thus, brands want to associate and collaborate with those influencers who can directly influence their audience with authenticity and sincerity.
Play Your Previous Collaborations
If you’ve partnered with any companies, show off those relationships in your profile. Add them to a special Instagram Story Highlight or display them as regular posts where you can show off how you promoted a brand’s product. All the little things count — free product, discounts codes, affiliate links that demonstrate your value and ability to manage larger opportunities.
If you’re brand new, try giving away free promos to accumulate some portfolio. Eventually, you’ll build up credibility and attract paying sponsors.”
Create a Media Kit sponsored on Instagram
It is run like a business.” “Media kit” is the first one: This professional document summarizes your Instagram stats, demographics, previous collaborations and rates. This basic file is like a snapshot of what you’re capable of delivering to brands.
Here is what type of specific information you should include in your media kit:
- Bio and niche
- Number of followers vs % of engagement
- Audience demographics
- Content examples or past projects together
- Contact information
- Pricing (voluntary but will be recommended)
- Reach Out to Brands Directly
When you’re feeling yourself and have a solid following lined up, go for it. Don’t wait for brands to come to you, go to them.
Begin by choosing brands that mesh with your content. Then, follow up with a personalized pitch by email or Instagram DM. Your message should be concise without lacking effectiveness. Include:
- A quick introduction
- Why you love the brand
- What you’re providing as a content creator
- A link to your Instagram and a media kit
Be professional where appropriate, and then gently follow up if you haven’t heard back within a week.
Sign Up for Influencer Sites
A number of platforms link influencers and brands. When you sign up for these networks, you become more visible and the opportunity for review campaigns pays increases. Some popular options include:
- AspireIQ
- Influencity
- Upfluence
- TRIBE
- Heepsy
- Creator.co
These are platforms where you can apply for sponsorships, one of the filters includes niche and audience size.
Be Real and Be Professional
Keep it real, most of all . Only promote that which you really believe in, and never lie for your audience. Trust is the currency, and once you lose it, it’s tough to recover.
Show up professionally with brands; turn in your content on time and adhere to agreed-upon terms. By doing so, your chances of developing longterm partnerships are doubled.
Final Thought sponsored on Instagram
Learning how to get sponsored on Instagram is the very first step to making money on this platform. By defining your niche, generating high-quality content, engaging your audience, and pitching to brands strategically, you can score deals that increase your influence and potential revenue. You won’t get sponsored overnight, but if you stick with it, your hard work will pay off.
FAQs
Instagram followers: How many do you need to get paid for sponsored posts?
You can begin getting sponsored once you have 1,000 followers and a strong engagement. Micro-influencers receive sponsorship offers because of their niche, loyal audiences.
Do I have to pay to be part of influencer platforms?
Many of the platforms are free but have premium capabilities available for a price. But I would recommend sticking to the free side to start when exploring available sponsorships.
When I make a post, do I tag the brands?
Yes! Tag those awesome brands to get recognized! When they do, and they see your content fits their values, they just might consider collaborating with you.
Is it possible to be sponsored even without a media kit?
That doesn’t guarantee you anything, but it certainly increases your chances. It makes you look professional and prepared, and brands like that.
How much should I charge for sponsored posts?
Fees will depend on how many followers you have, how engaged they are and which niche you are in. A rule of thumb is $10 to $100 per 1,000 followers, but always consider the value you’re providing.
What do sponsors look for as an investment?
Advertisers want real content that is not forced or contrived. Best are post that incorporate their products seamlessly into your lifestyle.
Can you pass up a sponsorship opportunity?
Absolutely. If it’s not a brand that fits your values or your audience, it’s better to say no Authenticity is more important for long-term success.